Saturday, September 19, 2009
IBC Conference and Exhibition Reflections
I may have given a bit of a false start to my IBC coverage this year. Sadly, after the enthusiasm of the first day I found the week long event a rather draining, and truth be told, demoralising experience. It wasn't without highlights though, and I think it's only fair I give a potted account of the best and the worst of the conference and the exhibition.
OK, so, highlights: Eric Huggers keynote was really good- in fact the session was excellent with great insights from IBMs Saul Berman and the hugely entertaining Rory Sutherland of Ogilvey- Rory's speech was a master class in erudite education disguised as a joyful ramble, and the image of a McDonald's drive-through full of half naked gluttons will be with me forever! However, these three luminaries, and their able interlocutor Raymond Snoddy, were among the very few in the exhibition who appeared to be prepared down the barrel of the gun of IP delivered content.
Quick sidebar here- The Canvas demonstrations shown (just a mocked up UI in fact, but ratjer a nice one) by Erik seem to have lit a fire under those in the broadcast market who had hitherto let such ideas slide them by. Now at last, some 3 years after the BBC rolled its sleeves up and started to see how a fully joined up IPTV platform could work, the great and good of european broadcast have started the HBB-TV project. This work is good, but it's late, and though the BBC are facing fair criticism for relying on proprietary components (especially from Adobe) it's perhaps salutary to recognise that this lumbering industrial standards approach from the old guard of european broadcast technology is years behind the reinvigourated BBC approach. Having said all that OFCOM and the BBC Trust may yet mandate that an open standards based approach be taken- who knows how that would turn out!?
Across the conference the best attended sessions tended to be those with the most 'conventional' view of broadcast. This is not to say that 'conventional' is bad- I'm thinking here of the excellent in depth DVB-T2 review gave possibly one of the best insights to the incredible engineering work that's gone into developing the next generation of Freeview in High Definition- that's to say FreeviewHD- and slot it into the Digital Switch Over in UK broadcasting. (For more good introductory guides the EBU stand at IBC was excellent). For all this excellent work though, it is worth considering for a moment what wasn't at IBC....
There was a very modest mobile presence- Qualcom had a big stand, which I thought looked very quiet. Nokia had a modest stand, but Apple weren't there at all. Does that matter? It does when you think of the massive impact the iPhone has had on the way we think of people buying content. App Stores were an unseen buzz all over the show, and to think I actually heard someone, a well respected senior engineer from a major broadcaster, say without a flicker of irony that 'There are no new business models'. That sounded a lot like denial to me. (Not to his fellow panelists, who nodded sagely at this mantra.)
What clearly does matter is that this year Sony saw fit to skip the show entirely- usually they'd have had a stand covering several thousand square metres, showing off displays, cameras, broadcast and domestic kit. Their absence left a gaping hole. I think it also matters that there was no Google, no Twitter, no Yahoo, no Nintendo, no Electronic Arts, no Facebook, no computer games publishers at all. The way I see it IBC is a wake for the dominance of linear broadcast- I'll accept that most living rooms have TVs still, and that most people watch most of their TV linearly, but the days when this was the big picture, and all other forms of electronic media were fringe niches, has finally passed.
I'll go next year, briefly, and I really hope there's more of a realisation evident that TV in it's "lean-back" form is a niche in a bigger world of mobile, internet entertainment, social media, games, online movies. And what's more, that TV is better when it does recognise this- better for its engineers, better for its creatives and most importantly better for its audiences. Signs are not good though- a year ago, my esteemed collegue late of this parish, John Ousby, wrote a similar piece for the BBC internet blog, and I doubt he'd have noticed a great improvement.
Still, Amsterdam was nice.